The Braai Book

COOKBOOK DESIGN 

I recently worked on a brief which required me to design a South African

themed cookbook. I based the idea of the book on the braai culture in S.A.

All the chosen recipes, including dessert would be produced on an actual

braai stand or grill.

The cookbook project gave me the opportunity to use unconventional layout 

dimensions for the book size. This resulted in the cookbook having a more 

unique look when placed on the shelf. For my cookbook I wanted to keep the 

layout relatively simple, and by doing so hoped to achieve a more 

contemporary look. 

I decided to allocate a page for the recipe layout and the adjacent page for 

photography. All the meals were prepared and shot by me :)

K:3D

Im a huge fan of birthdays, whether it be my own or any close family and 
friends. What better gift to give my best friend than his own shoot. The 
following pics are part of that very gift, and gave me the opportunity to shoot 
creatively how I saw fit. Centered around editorial fashion, I decided to 
experiment with layout and photo manipulation..."best gift by far" he says.

Big Smiles Everyone!

So I've got a pretty amazing bunch of friends (extra points awarded as they are all 
really inspiring creatives). During our daily Facebook stalking session (oh come now
you know everybody does it) we realized our profile pictures needed a long over due 
revamp. The result was a really fun set of photos that totally showcased everyones
individual awesomeness :)

ijusi Typeface

DING BATS FROM BEHIND BARS

The inspiration for my font came to me the same afternoon the brief was 

handed out. A school colleague of mine was arrested for possession, he 

served his time and was released back into society where he now works 

as a gas attendant at our local Engen garage. When talking to him I noticed

his body covered in a few tattoos.

I decided that this would be my core concept for my typeface. From this I 

would formulate a script from the style of prison tattooing . During my 

research I discovered that there was no consistent style in which inmates 

tattooed letter scripting . Therefore, I decided to produce a dingbat font of 

common images that gang members in prison tattooed on each other.

Jo

I decided it was time to beef up my portfolio with more personal projects, and in doing so 
showcase more of my creative strengths. I consider photography to be a major influence 
and contributing factor to my on going development as a designer.
The following editorial photography series was inspired by the modern trend of 
androgyny in fashion mainstream as well as the debut of Lady Gaga's alter ego Jo Calderone
at the MTV VMA Awards 2011 .
Photography and Layout : Li Joshua Model: Taryn Kettle Styling: Kerry Richards Hair and Make up: Kim Joshua