Hang Ten "Traveling Hoodie"

Upon receiving the Hang ten hoodie brief and understanding the objective, our team (Yoshen Nair, Li Joshua), wanted to create a design that not only depicted our similar styles but also showcased our strengths as designers. This design would not only show our sensitivity to colour and composition but also, visually have a unique feel and personal message.

We have taken the concept of the travelling hoodie and made it a little more personal. Our hoodie design would not be an actual “physical” journey but rather a journey of “self growth” With our concept now decided we were able to devise a way to show

this in our overall design. 
The idea of a reversible hoodie was then decided. We felt that different consumers 
needed a more versatile design due to their different lifestyles.

The inside of the hoodie is more simple, relying on pattern to create a graphic element.

This would be incorporated by printing a road map on the inside, but instead of this map 
having actual destinations, it would have the mild stones that one experiences in life. 
We feel that because many consumers in this LSM experience these events, it

would be something that many can relate to, hence giving it a more personal touch.

The outside however would be more heavy graphically and depict actual images and

quotes taken from these very experiences.

1 Minute Movie Campaign

The theme for the movie was “Anti Branding" I decided on a more photographic approach, as 
photography is an area I feel I am able to execute well. I was inspired by a piece of work by 
Disturbance Design for a local band called De lux. My campaign would be based on a series 
of photographic portraits. 

To keep the idea of anti branding relatively strong I used portraits of completely unknown, normal 
citizens (your typical average Joe) in the campaign. These portraits would be completely real 
and honest, untouched by any editing brought through the theme of anti commercialism.

                              

1 minute movie posters

For the Point of Sale I kept the point of sale elements rather simple, designing two format 
large posters to be placed as runners on either side of the shelf where the actual 
merchandise would be placed. In conjunction with this, a shelf flap made to be stuck on 
the merchandise shelf. 

 

P.O.S Posters and Shelf Flap