20 Second Animation

Project: CONE (Conserve Our Natural Environment) 2011  Ernest van der Merwe. Project: CONE primarily deals with issues relating to our natural environment and how mankind can conserve and protect it for future generations.

The following issues are of concern:

1. Global warming

2. The loss of bio diversity (habitat and species)

3. Alternative energy sources (solar, wind and ocean power, etc)

4. Overpopulation

I was required to choose one of the issues above and design, illustrate and conceptualize a 20-second animation that will capture the attention of the specific target market that watches the TV channels concerned: MTV (321), Channel O (320), VH1 (323), MTV Base (322) and MK (324) (see DSTV Channels). The animations may be weird, surreal, amusing or series in nature as long as it deals with the issues stated above.

Editorial Illustration

RUGGED MAGAZINE

For the following project I’ve chosen to produce my editorial illustration 
for Rugged Magazine. 
Rugged is a German based publication which focuses on the evolving 
form of street culture, branching out into art, music, photography and 
people. The magazine has a generally heavy illustrative style for many 
of its main features and articles. There is also a moderate use of 
photographic material used through out the magazine. The design and 
layout aspects are modern and often have an offset fell about them as 
they challenge and break the rules of conventional editorial layout and 
placement.

Illustration process

Final Magazine Layout

Packaging and Design

5-Pack Doughnut Pack

Bread Ahead

For the following packaging component of the project

I chose Bread Ahead, a Durban based franchise

specialising in baked goods and products ranging from

cakes and desserts to breads and pies. I feel the franchise

have a fairly modern look and feel, as far as their

branding is concerned. My packaging idea for the

5-Pack doughnut pack would therefore be easily

incorporated as it has a similar simplistic and fresh look.

The 5-pack doughnut pack which i have designed

is modern and simplistic approch to problem and

houses five doughtnuts stacked ver ticaly.

The pack is something i like to call a “bag box”,

the doughnut housing section of the pack is a

simple box construction which, once at the measured

height, is scored and folded to form a handle componet

by which the pack is held and mobilised.

Due to this re-invention on a simple box pack for the

doughnut products it remains visually simple and interesting,

but functional as well .

First rough packaging ideas .These ideas where based on the cylindrical

doughnut shape.

a-perforated tube

b-box side view

c-cylinder with retractable shaft

d-hexagon box

Package mock ups