Bread Ahead
For the following packaging component of the project
I chose Bread Ahead, a Durban based franchise
specialising in baked goods and products ranging from
cakes and desserts to breads and pies. I feel the franchise
have a fairly modern look and feel, as far as their
branding is concerned. My packaging idea for the
5-Pack doughnut pack would therefore be easily
incorporated as it has a similar simplistic and fresh look.
The 5-pack doughnut pack which i have designed
is modern and simplistic approch to problem and
houses five doughtnuts stacked ver ticaly.
The pack is something i like to call a “bag box”,
the doughnut housing section of the pack is a
simple box construction which, once at the measured
height, is scored and folded to form a handle componet
by which the pack is held and mobilised.
Due to this re-invention on a simple box pack for the
doughnut products it remains visually simple and interesting,
but functional as well .
First rough packaging ideas .These ideas where based on the cylindrical
doughnut shape.
a-perforated tube
b-box side view
c-cylinder with retractable shaft
d-hexagon box
Package mock ups
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