The theme for the movie was “Anti Branding" I decided on a more photographic approach, as
photography is an area I feel I am able to execute well. I was inspired by a piece of work by
Disturbance Design for a local band called De lux. My campaign would be based on a series
of photographic portraits.
photography is an area I feel I am able to execute well. I was inspired by a piece of work by
Disturbance Design for a local band called De lux. My campaign would be based on a series
of photographic portraits.
To keep the idea of anti branding relatively strong I used portraits of completely unknown, normal
citizens (your typical average Joe) in the campaign. These portraits would be completely real
and honest, untouched by any editing brought through the theme of anti commercialism.
citizens (your typical average Joe) in the campaign. These portraits would be completely real
and honest, untouched by any editing brought through the theme of anti commercialism.
1 minute movie posters
For the Point of Sale I kept the point of sale elements rather simple, designing two format
large posters to be placed as runners on either side of the shelf where the actual
merchandise would be placed. In conjunction with this, a shelf flap made to be stuck on
the merchandise shelf.
P.O.S Posters and Shelf Flap
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