My main objective when working on my self-promo project was to create a visually interesting image,
but at the same time have a reasonably direct concept. I decided to make a list of characteristics
that I felt made me a unique designer: Logical, Conceptual, Neat, Passionate and Unafraid
are the adjectives which I felt described me well.
When conducting research I came upon a quote which reads:
“ the mediator between the head and the hand is the heart.”
I felt this quote suited me as a designer and that it would be the inspiration of my self branding.
I then came up with the slogan “design fuelled by passion”, which would appear on all my self
branding items.
Corporate Identity
Seeing that the main aspect of my design ethic focuses on passion, I had to find a way to convey
that in my corporate identity. I decided that a unique way to portray passion was the vision of
a heart on an x-ray. I altered the appearance of the heart in order to bring more attention to it
and therefore, make the concept stronger.
I would print all the components on transparency medium and have everything appear like
an actual x - ray.
CV and Promotional t-shirt
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